I'm going to say "yes". There's a lot of competition in the videogame market these days, as I'm sure you're aware, and owing to the sheer amount of stuff out there, people have had to try all kinds of revenue models to catch players' eyes: the "first month's free!" subscription model, the "free unless you want all this basic functionality!" free-to-play model, and the paid, extra content which is springing up in every mainstream console game to fleece a couple bucks off the more enthusiastic fans out there. Well, I've got a model here you sure as hell haven't seen before: the "paid for entirely by toy sales" model.
Prominent figure company Max Factory, who produce such popular toys as the Figma series (I want the Marisa one), has hit upon this ingenious plan. We know that a big chunk of the market for PVC figures comes from porn games (and I'm not gonna lie, that statue looks baller). Let's look at the situation from Max Factory's point of view. Max Factory spends money to license the rights to other people's games (or comics, or anime), and then makes figures out of them. You have to have played the game to care about these releases, and the game typically costs a hundred dollars.
Why not cut out the middleman here? Max Factory has decided to make their own damn porn game, called se.kirara, and give it out for free. It's the drug dealer model we're familiar with from MMORPGs, except in this case the whole game-- a full-featured piece of work, with lots of heroines and branching routes and all this stuff-- is free. The "second step" is when the player finds himself paying for se.kirara by buying a hundred-dollar hugpillow or PVC figure instead of a hundred-dollar porn game. If the intent of this game was not already clear, a limited edition of the game will ship with a Figma of one of the characters. The cost is... that of a Figma. It's like the game is a bonus with the figure!
(One time my buddy bought the LE of Fate/Unlimited Codes solely because he wanted the exclusive Figma that came with it. I bought the game off him and we were both happy.)
Of course I'm kind of joking when I use "indie" here: Max Factory is a huge figure-making monster with cash to burn. Nobody working out of their basement could get away with producing toys on top of producing a game.
Carl and I were talking about how maybe robot anime could benefit from this sort of treatment. The facts are clear: the only people left buying toy robots are otaku,robots-- especially the kind of ornate designs otaku like-- are notoriously difficult to animate in 2D, and the anime industry is broke. Now why make an expensive robot anime when you're not sure it'll sell anything anyway? Maybe it wouldn't be a bad idea to skip to the toy. Imagine, if you will, a series of robot toys sold effectively as pitches. Each robot could have a drama CD, a little comic, a bunch of cheaply made material that lays down a mythology. Geeks love promotional material for things that never came to pass! Then you take the one that sells best and make it into whatever is most convenient. I expect a sizable check for this one, Japanese toy industry. Don't say I never did nothin' for you.